Every Great Toy Starts with a Great Story!
Get to know Heidi and the heart behind Wild Hare Toys.
“Just a few of the many plush toys I've designed, for toy companies, film production companies, museums, and private clients around the world.”
~ Heidi Bartruff
About Wild Hare Toys
Wild Hare Toys is a professional plush toy design and prototype development studio founded and led by Heidi Bartruff, an expert with over 30 years of industry experience. Heidi’s journey began with a passion for bringing characters and ideas to life through textiles and form. Over the decades, she has earned a reputation as one of the most trusted names in plush toy design, collaborating with an impressive range of clients, from major toy companies and global film productions, to museums, retailers, and private inventors.
What sets Wild Hare Toys apart is more than design skill, it’s the deep industry knowledge, thoughtful guidance, and end-to-end support that Heidi offers her clients. Having worked behind the scenes with international manufacturers and licensing teams, she understands the real challenges creators face, especially those bringing a product to life for the first time. Heidi has personally navigated the pitfalls of overseas production, and now bridges the gap between creators and trusted factory partners, offering clients a transparent, cost-effective, and high-quality pathway to production.
Every project that comes through Wild Hare Toys is handled with integrity, clear communication, and a heartfelt commitment to turning great ideas into beautiful, huggable realities. Whether you're a start-up toy brand, a film studio with a character to merchandise, or a museum developing an exclusive keepsake — you’ll feel not only heard, but genuinely supported from start to finish.
About Style
I have been where you are. I know the feeling of having invented a fabulous product with no idea who to trust or how to get it manufactured affordably, and not get taken advantage of for lack of industry knowledge.
After years of working as a professional plush toy prototype designer for the major toy companies, I learned all about the industry and established an excellent working relationship with the highest quality overseas factories who I now directly collaborate with to facilitate and project manage manufacturing the plush toys which I design for my clients.
So there's no business middleman in between professional designer, factory, and client. This allows for my clients to have their plush toys designed and manufactured in the most beautiful quality at the lowest cost in the industry.
Honesty, communication, and long-standing expertise
Personalized service
Factory relationships
No outsourcing to middlemen
Real collaboration from sketch to shipment
What Makes Wild Hare Toys Different
Contact Us
Let’s get started making your plush wishes come true!
Whether you want huggable plushies of your children’s book character, or are ready to have your plush toy invention prototype created, …or even if all you have is an idea you want help to bring to plush reality, Wild Hare Toys is here to make the process fun and easy.
Fill out the form here and briefly describe your project. We will reply promptly to direct you to where you can submit your Non-Disclosure Agreement form for us to sign and we will confer with you about all the details.